the lobsterpot: S 2. Ep 35. Culture, Cannabis, and Creativity

Marketing in the cannabis space ain’t for the faint-hearted. Having the best ideas, boundless energy, and fanatical enthusiam ain’t enough – even in fully-rec markets like Canada. Paul K Lawton, award-winning strategist, former academic, and co-founder of cannabis ad agency, Sister Merci; joins us for a cultured chinwag about the current state of play.

Also available on Spotify for your listening pleasure(!)