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The cannabis sector needs little persuasion when it comes to embracing edginess and innovation. But building a brand in an emerging market category takes some serious upward punching.
Veteran brand marketer, and author of ‘Branding Bud’, David Paleschuck, needs little introduction to the global cannabis fam. He tells us more about the challenges and opportunities weed brands face as they figure out the way forward.
Also available on Spotify for your listening pleasure(!)