the lobsterpot< newswrap October 9th 23'

Lots to choose from this week when we were putting this lil’ lobbo< together! It’s...

By
Jamie Bonthron
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Lots to choose from this week when we were putting this lil’ lobbo< together! It’s...

Lots to choose from this week when we were putting this lil’ lobbo< together! It’s always tough narrowing a whole week into six stories, but we do our best to keep it entertaining, engaging, and wherever possible, esoteric.

If you haven’t seen it, which would be fair enough so it was only posted this morning(!) check out the lyrical waxing of our very own Dave Barton on all things medical cannabis marketing, who’s doing it right, and where people are missing a trick.

Scared Spliff

In writing the lobsterpot< this week we’re presented with the opportunity to write a group of words in an order we’d never considered: Cannabis-Friendly Ghost Tours. That’s right, a partnership between Dark Side of Denver Tours and Native Roots dispensary has spawned this magical combo.

Sippers and Gulpers

The beverage category might be a grower in cannabis, but with federal regs in the US still not catching up to state-level legality, big brands (in this case Tilray) are investing in alcohol. Surely that alone goes to show the state of the industry as of today?

Well Deserved

A cannabis transport company and a retailer, IDY Distributors and Simply Pure, are the first to receive funding from Colorado’s Cannabis Business Loan Program which aims to help social equity licensees get capital. Nice one(!).

AB 1207

There’s perhaps nothing less sexy than the demarcation of legislation. But with Gavin Newsom, governor of California, vetoing AB 1207, at least there is a glimmer of hope for cannabis branding and marketing to continue to thrive in the state.

The Right To Roll 

Ever been thrown out of a pub for rolling a spliff? Ever sought compensation for that ejection? Well, a former Mountie successfully won a $10,000 human rights complaint, after he was removed from a pub for that very reason. Lesson: don’t try to stop people from taking their medicine.

Flyin' High

In the first year that waivers for cannabis have been allowed in the US Air Force, they have been used three times more than anticipated. 165 waivers were given out which means that recruits were given a second chance. Every recruiter has targets, even the military.

thermidor< is a content-led, cannabis-focused, creative agency. We work with B2B, B2C, and D2C brands to develop messaging, brand, and tone of voice, as well as create written, audio, and visual content such as blogs, whitepapers, podcasts, and event films.

Blog Author
Jamie Bonthron
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