the lobsterpot< newswrap: 10/6 ain't bad

Not gonna lie thermidor<ks<, this year continues to be a toughie – for so many...

By
Dave Barton
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Not gonna lie thermidor<ks<, this year continues to be a toughie – for so many...

Not gonna lie thermidor<ks<, this year continues to be a toughie – for so many different reasons. Some weeks I wonder if writing this newswrap is actually worthwhile. But something deep within tells me to keep going. I don’t always love it, but I love it enough to keep doing it.

Even though it often feels as though there are too many cups to fill, we all deserve a seat at the anarchic tea party table that is the cannabis industry. And we'll all get some cake... if we can stick around long enough.

But for now let’s pretend that the finer things in life begin and end with Italian pop singer Claudio Cecchetto’s 1981 hit ‘Gioca Jouer’ and the occasional joint, and be content with these for entertainment.

Oh yeah – and Happy Belated 4/20 y’all. Hope yours was a saucy frenzy of safe access.

420 Origins

At the risk of insulting your collective intelligence, it suddenly occurred to me that the origins of the 420 celebration remain a little hazy. So, here’s why it’s a thing. You’re welcome. I know you definitely already knew…

Neon Joe for Home Secretary?

What The Hemp?!

Hemp ain’t all that sexy. But it’s f*cking important: for so many reasons (flower, fibre, oils etc). That’s why news that the UK Home Office has made revisions to its hemp licensing framework is a much bigger deal than it sounds.

TL;DR? Farmers can crop rotate; license times have doubled; and THC levels can be up to 0.3%. Change sure ain’t fast… until it is.

Secret Blend Of Herbs

Kentucky Fried

No Colonel-orientated chicken tidbits here. News that Kentucky – one of America’s strictest medical cannabis state programmes – is expediting its go-live date from January 2025 to July this year is finger-licking good news for all.

Where's my dessert??

High Office Hits The Socials

Oh look! Another politician proves they can use social media. And given Ol’ POTUS Joe’s advanced years, this alone could be seen as an achievement in itself. But the fact he and VOTUS Kamala Harris both tweeted their support for cannabis reform at 4:20 on 4/20 is cause enough for another round of chocolate pudding at the senior’s home.

That was the day PeeWee's Playhouse took an unexpectedly dark turn.

Cracking Down

“You want crack cocaine??!” Of course you don’t. That shit’ll f*ck you right up. So why not swap it out for CBD? According to a new study, CBD’s use as a treatment for ‘crack use disorder’ (what’s wrong with ‘addiction’?) is both promising and powerful, with fewer side effects than conventional treatments.

A lock up in Shoreditch has reinvented itself as a 'prime footfall location'.

Clinical Error?

Why buy your weed from a street corner rudedog when you could buy it from a pharmaceutical company? That’s essentially what UK cannabis clinic MAMEDICA® is saying in its first billboard ad – apparently strategically placed in full view of one of their main competitors’ offices – just in time for 420 celebrations.

Now – and call me an oversized top hat wearer fancier – I’m all for cannabis advertising and promoting safe access, but I’m not convinced ‘Pick up here’ speaks to the wider potential medical cannabis patient community. And surely the claim that ‘illegal cannabis is dead’ is a false one that goes against Advertising Standards Authority rules?

It’s all progress, I suppose.

MAMEDICA®, give us a call next time, eh?

thermidor< is a content-led, cannabis-focused, creative agency. We work with B2B, B2C, and D2C brands to develop messaging, brand, and tone of voice, as well as create written, audio, and visual content such as blogs, whitepapers, podcasts, and event films.

Blog Author
Dave Barton
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