Training as a marketing play is a hot topic across many sectors. But in the cannabis industry, it's even more essential given the advertising restrictions in place – and given the important role budtenders play in 'brand gatekeeping'. Danny Gold, Co-founder and CEO at ZolTrain, sees it as his mission to educate the world on cannabis. But what does this mean? How are he and his team going about it?
Also available on Spotify for your listening pleasure(!)