the lobsterpot: Ep 7. Training as the New Marketing

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Training as a marketing play is a hot topic across many sectors. But in the cannabis industry, it's even more essential given the advertising restrictions in place – and given the important role budtenders play in 'brand gatekeeping'. Danny Gold, Co-founder and CEO at ZolTrain, sees it as his mission to educate the world on cannabis. But what does this mean? How are he and his team going about it?

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Also available on Spotify for your listening pleasure(!)