Wassup thermidorks<? Those of you who attended CB Expo in Dortmund this past...
Sales is a dark art to many, but particularly in cannabis, it has to tread carefully between customer expectations, market limitations, and of course wildly varying legislation. In this episode, Brian Roth, head of international sales of Elevated Signals, helps pull back the curtain, showing us how someone slingin’ cannabis’ ancillary products needs to tackle the particular complexities of the cannabis industry to get deals done.
Also available on Spotify for your listening pleasure(!)
